Measuring Social is Vital
Tweet Measuring your marketing is the only way to know which efforts are working and which are wasting money. Even if you can’t measure every impact, you should track as much as possible. After looking...
View ArticleB2B Marketers: Please Take our 2011 B2B Marketing Benchmark Survey
Tweet This week marks the launch of MarketingSherpa’s 2011 B2B Marketing Benchmark Survey, which gathers data from members of the B2B marketing community to benchmark their latest best practices,...
View ArticleSocial Marketing Lifts Organic Conversions
Tweet I’ve been digging through MarketingSherpa’s new 2011 Search Marketing Benchmark Report: SEO Edition and finding very interesting data describing social media’s impact on SEO performance. The most...
View Article6 Tips for Creating an Effective Survey
Behind all benchmark studies and customer feedback reports is a survey for collecting all of that valuable data. Read this MarketingSherpa Blog post for six tips to help you develop a survey and craft...
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